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《福布斯》“全球最强大品牌”(World’s Most Powerful Brands)100名全榜单 2012-11-11

《福布斯》“全球最强大品牌”(World’s Most Powerful Brands)100名全榜单

《福布斯》鈥溔蜃钋看笃放柒(World鈥檚 <wbr>Most <wbr>Powerful <wbr>Brands)100名全榜单

Brand Brand Value ($bil) Consumer Perception Rank Brand Revenue ($bil) Company Advertising ($mil) Industry
1 "
Apple" 87.1 11 108.2 933 Technology
2 "
Microsoft" 54.7 1 73.7 1,600 Technology
3 "
Coca-Cola" 50.2 29 22.8 3,256 Beverages
4 "
IBM" 48.5 20 106.9 1,373 Technology
5 "
Google" 37.6 7 36.5 1,544 Technology
6 "
Intel" 32.3 6 54.0 2,100 Technology
7 "
McDonald's" 37.4 85 85.9 769 Restaurants
8 "
General Electric" 33.7 49 124.7 - Diversified
9 "
BMW" 26.3 5 73.7 - Automotive
10 "
Cisco" 26.3 15 46.1 325 Technology
11 "
Oracle" 25.9 50 37.1 79 Technology
12 "
Samsung" 19.3 9 148.5 2,684 Technology
13 "
Disney" 19.0 8 21.2 2,800 Leisure
14 "
Toyota" 21.9 37 179.5 3,821 Automotive
15 "
Hewlett-Packard" 18.3 13 127.0 1,200 Technology
16 "
Mercedes-Benz" 21.8 54 88.2 - Automotive
17 "
Louis Vuitton" 24.5 93 8.8 3,889 Luxury
18 "
Gillette" 16.8 14 8.3 9,345 Consumer Packaged Goods
19 "
Honda" 20.9 62 96.2 2,449 Automotive
20 "
Nescafe" 17.4 27 10.1 - Beverages
21 "
AT&T" 24.1 96 123.5 2,359 Telecom
22 "
Nokia" 15.5 28 53.0 1,660 Technology
23 "
Budweiser" 18.6 61 9.6 2,043 Alcohol
24 "
Wal-Mart" 20.3 84 289.2 2,300 Retailing
25 "
L'Oréal" 14.5 26 10.4 8,620 Consumer Packaged Goods
26 "
Nike" 15.9 47 21.8 2,711 Apparel
27 "
Pepsi" 16.0 48 13.5 1,900 Beverages
28 "
Amazon.Com" 10.2 4 47.0 1,400 Technology
29 "
Visa" 12.6 25 9.2 870 Financial Services
30 "
Siemens" 13.6 40 100.7 - Diversified
31 "
SAP" 15.3 64 18.7 - Technology
32 "
Audi" 10.8 24 52.6 - Automotive
33 "
Nestle" 10.0 16 10.0 - Consumer Packaged Goods
34 "
American Express" 17.1 89 23.2 2,996 Financial Services
35 "
Canon" 9.8 21 44.6 1,019 Technology
36 "
Pampers" 8.5 12 10.2 9,345 Consumer Packaged Goods
37 "
Kellogg's" 9.3 18 6.9 1,138 Consumer Packaged Goods
38 "
Sony" 8.3 10 70.5 4,478 Technology
39 "
HSBC" 15.2 88 102.2 - Financial Services
40 "
Nintendo" 13.1 73 8.1 935 Technology
41 "
Dell" 8.4 22 62.1 860 Technology
42 "
H&M" 14.4 86 16.8 - Retailing
43 "
IKEA" 10.9 55 34.5 - Retailing
44 "
Colgate" 7.4 19 3.8 1,734 Consumer Packaged Goods
45 "
Volkswagen" 7.0 17 142.0 - Automotive
46 "
Kraft" 10.1 53 9.6 2,396 Consumer Packaged Goods
47 "
General Mills" 3.5 2 2.4 914 Consumer Packaged Goods
48 "
Home Depot" 9.0 45 70.4 846 Retailing
49 "
ESPN" 11.5 80 9.8 2,800 Media
50 "
Johnson's" 3.2 3 2.5 2,600 Consumer Packaged Goods
51 "
Coach" 10.4 69 4.8 89 Luxury
52 "
Mastercard" 6.8 31 6.7 841 Financial Services
53 "
Adidas" 6.8 34 13.4 1,865 Apparel
54 "
Starbucks" 6.3 32 11.4 141 Restaurants
55 "
Verizon" 19.4 100 110.9 2,523 Telecom
56 "
Philips" 6.2 33 30.9 1,285 Diversified
57 "
Rolex" 6.5 35 4.5 - Luxury
58 "
Danone" 9.8 77 13.6 - Consumer Packaged Goods
59 "
Ford" 7.9 56 132.5 4,100 Automotive
60 "
Gucci" 11.9 95 4.3 - Luxury
61 "
Hershey" 5.2 30 4.0 414 Consumer Packaged Goods
62 "
Blackberry" 6.1 38 18.4 864 Technology
63 "
Frito-Lay" 10.9 91 11.0 1,900 Consumer Packaged Goods
64 "
Thomson Reuters" 10.7 90 7.5 - Media
65 "
LG" 4.1 23 48.8 - Technology
66 "
Ericsson" 9.2 78 34.6 - Technology
67 "
UPS" 9.0 81 53.1 - Transportation
68 "
MTV" 5.9 43 3.0 1,479 Media
69 "
Accenture" 8.8 79 27.4 70 Business Services
70 "
Avon" 5.2 36 7.9 311 Consumer Packaged Goods
71 "
Hyundai" 5.4 41 45.4 - Automotive
72 "
Walgreens" 5.1 39 72.2 271 Retailing
73 "
Facebook" 13.1 99 3.7 28 Technology
74 "
Ebay" 7.5 72 5.6 977 Technology
75 "
Lancome" 5.5 51 3.8 8,620 Consumer Packaged Goods
76 "
Nissan" 5.9 57 111.7 2,554 Automotive
77 "
HTC" 4.7 44 15.7 - Technology
78 "
Target" 4.4 42 68.5 1,360 Retailing
79 "
FedEx" 5.3 52 42.7 421 Transportation
80 "
Caterpillar" 7.0 74 60.1 - Heavy Equipment
81 "
Boeing" 5.7 58 68.7 - Aerospace
82 "
Chanel" 6.2 67 4.2 - Luxury
83 "
Wells Fargo" 10.5 97 87.6 607 Financial Services
84 "
Hitachi" 5.4 63 121.2 379 Technology
85 "
Hermès" 7.7 87 3.9 203 Luxury
86 "
Gatorade" 4.8 59 3.3 1,900 Beverages
87 "
Lexus" 6.9 82 16.6 3,821 Automotive
88 "
Lowe's" 3.7 46 50.2 803 Retailing
89 "
John Deere" 5.7 76 32.0 163 Heavy Equipment
90 "
Subway" 4.9 70 16.6 - Restaurants
91 "
Shell" 7.3 92 470.2 - Oil & Gas
92 "
Wrigley's" 4.4 71 4.3 - Consumer Packaged Goods
93 "
Xerox" 4.6 75 22.6 - Office Equipment
94 "
Clorox" 3.2 60 0.9 482 Consumer Goods
95 "
Heineken" 6.5 94 5.9 - Alcohol
96 "
Yahoo" 3.7 66 5.0 148 Technology
97 "
Armani" 3.1 65 2.4 - Luxury
98 "
Ralph Lauren" 5.0 83 6.4 213 Apparel
99 "
Fox" 8.5 98 10.4 2,400 Media
100 "
Kleenex" 3.1 68 1.7 686 Consumer Packaged Goods
 

高韬—————————————

*  首倡“品牌之上”即“品牌3.0”；

*  国际品牌协会评审顾问；

*  福布斯中国研究院研究员；

*  中国管理创新研究院高级研究员；

*  价值中国最具影响力百强专家； 

*  清华大学、浙江大学、武汉大学、华南理工大学、吉林大学、哈尔滨工业大学、山东大学、西南交通大学等特邀教授；

 

*  以往，在顶级刊物上发表了60多篇文章；后来，放弃了“多发表论文才能证明学术成就”的传统观念，全倾投入到课程设计上。 

*  想分享他十五余年及未来品牌智慧吗？唯有“品牌之上”课程

————————————————

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