娄向鹏为“海南省农产品品牌建设培训班”授课 _ 娄向鹏的专家文章

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娄向鹏为“海南省农产品品牌建设培训班”授课 2015-12-08

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娄向鹏为“海南省农产品品牌建设培训班”授课

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2015年11月24日，由海南省农业厅主办，海南省农业对外交流合作中心承办的“海南省对外农业投资合作暨农产品品牌建设培训班”在海口隆重召开。本次培训活动围绕海南省农产品品牌建设主题，不论其规格和规模都尚属首次，旨在帮助海南涉农主管单位和企业，深入学习和掌握对外投资合作新趋势、新思路，同时，加强区域农业和农产品自身的品牌运作能力，抓住内外两条发展主线，切实推进海南热带特色农业的发展。

海南省农业厅副厅长周燕华、农业部对外经济合作中心投资政策处处长马志刚、海南省农业对外交流合作中心主任曾广南、中国品牌农业第一人、中国人民大学品牌农业课题组组长、福来品牌农业咨询集团董事长娄向鹏等重要嘉宾，海南省商务厅、农业对外交流中心、外事侨务办、海口海关、海南大学等涉农主管单位和院校代表，以及罗牛山股份、天然橡胶集团、椰岛集团、文昌鸡股份、新大食品等50余家海南省农业农头企业高管等100余人参加本次培训班。

在本次培训班上，福来品牌农业咨询集团董事长娄向鹏老师发表了《海南农产品品牌建设的四项基本建议》的主旨演讲。娄老师认为，海南的区位和气候条件对于发展热带高效农业具有得天独厚的优越条件，要学习贯彻习总书记视察海南重要讲话精神，推动现代农业转型升级，围绕国家热带现代农业基地建设这一战略目标，需要继续从生产规模、产品质量、科技创新等方面着手，切实加强农产品质量安全监管，做大海南热带特色农业品牌。

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